A versatile copywriter with well over a decade’s experience helping brands, agencies, and teams produce creative that’s compelling, effective, and undeniably human. Known for sliding in seamlessly to support creative teams, picking up brand voices and industry nuances as quickly as you can put them down, and making complex things simple and simple things powerful

Work Experience

Freelance Senior Copywriter

Caperton Gillett Creative, January 2010-present

• Slide in seamlessly to supplement creative staff, handle overflow, and fill skill gaps for agency, in-house, and independent clients.
• Create web copy, print ads, content strategy, video scripts, social media copy, and whatever else gets the job done.
• Absorb and switch between brand voices on command, often juggling multiple clients in multiple industries in a single day, context-switching without losing momentum
• Grandclients include Google, BBVA, Valvoline, UAB Medicine, Southern Research, and many others across healthcare, finance, construction, and more.

Marketing Director

Expatsi, March 2026-present

• Lead a global team of social media, content, advertising, email, and SEO professionals.
• Develop integrated marketing strategies for Americans looking to relocate internationally.
• Manage campaigns across multiple time zones and channels while maintaining brand consistency and sense of fun.

Copywriting Manager

RxBenefits, February 2022-March 2024

• Led a copywriting team within a 40+ person marketing department.
• Maintained consistent brand voice and customer-centric practices across all deliverables, with an iron-fist dedication to tone, audience, strategic intent, and the Oxford comma.
• Facilitated biweekly creative sessions for a nationally dispersed team of 10+ members to keep the group focused and engaged.
• Rewrote an entire B2B website for a C audience, garnering 700+ visits in the first 3 months.

Senior Creative Copywriter

RxBenefits, March 2021-February 2022

• Created diverse content from video and email campaigns to web copy and infographics.
• Updated email strategy, increasing open rates by 7.5% and CTR by 23.0%.
• Became a go-to ghostwriter for the Clinical team by translating complex technical topics into accessible, human language.

Senior Copywriter

o2ideas, July 2013-July 2016

• Produced award-winning work for Verizon, Honda Manufacturing, BBVA, Buffalo Rock, and other major clients.
• Spearheaded a churn-reduction internal campaign for a telecom client that reduced churn by 35%, strong enough to drive a 4-state expansion.
• Created a 100th anniversary campaign for a regional soda brand that earned Best-in-Show ADDY honors, spanning media including web, social, outdoor, and an actual vintage airplane.

Skills

Copywriting (marketing, content, video, SEO, advertising, social media), brand voice development and strategic messaging, concepting and campaign ideation, cross-industry fluency, AI writing and editing (ChatGPT, Claude, Gemini, Jasper), Adobe Creative Cloud, Canva, WordPress, collaboration tools (Slack, Google Workspace, Microsoft Teams, Asana)

Professional Organizations

AAF-Birmingham

Alabama Media Professionals

Birmingham AI

Education

Bachelor of Arts, Journalism (cum laude), with a concentration in Advertising

University of Georgia, Athens, GA

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