Resume

An accomplished copywriter with more than 20 years’ experience in web, print, content, video, integrated campaigns, and, one time, a eulogy. Conveying brand voice and essence, crafting compelling messages in innovative ways, and creating creative that works since 20[redacted].

Work Experience

Freelance Copywriter

Caperton Gillett Creative, Birmingham, Alabama, January 2010-present

Slide in seamlessly to supplement creative staff, handle creative overflow, and fill in skill gaps for agency and independent clients.
Create web copy, print ads, content, video scripts, advertising and marketing collateral, and essentially any other needed creative output. Grandclients include Google, BBVA, Regions Bank, Valvoline, and many others.
Work with agencies, in-house advertising and marketing departments, brands, and businesses to meet their creative needs.
Fluent in infertility, construction, high-asset banking, trucking/logistics, pharmaceuticals, healthcare, water quality monitoring, soft drinks, employment law, and more.

Copywriting Manager

RxBenefits, Birmingham, Alabama, February 2022-March 2024

Helmed a small but mighty copywriting team.
Oversaw consistency of brand voice throughout marketing department. Enforced Oxford comma usage in 100% of marketing deliverables.
Led a biweekly concepting/brainstorming/creativity-flexing session for the full creative team to keep creative muscles toned amid an occasionally staid industry.
Rewrote an entire B2B website for a C audience, because an AI could never.
Convinced top executives to wear silly Christmas sweaters and cold-read a Dr. Seuss parody about pharmacy benefits—and enjoy it.

Senior Creative Copywriter

Wrote everything from short-form video to web copy to infographics to email campaigns touting the importance of and promoting products for pharmacy benefits optimization.
Became a preferred ghostwriter among Clinical team for ability to turn scientific/healthcare topics into readable, accessible articles.

Senior Copywriter

o2ideas, Birmingham, Alabama, July 2013-June 2016

Created copy for print, web, radio, video, social media, and comic strip.
Generated award-winning creative for clients including Verizon, Honda Manufacturing, BBVA, Buffalo Rock, and more.
Spearheaded a localized internal communication campaign that decreased churn by 35%, such that the client returned for a four-state regional rollout.
Achieved Best-in-Show ADDY honors for grape soda 100th anniversary campaign that included print, outdoor, and an honest-to-dog airplane.
Taught a junior copywriter who'd never attended a sporting event to write live-read copy for football announcers.

Senior Copywriter

The University of Alabama at Birmingham, Birmingham, Alabama, July 2006-June 2013

Crafted compelling, vivid concepts and copy for print ads, commercials, marketing collateral, web and print periodicals, and the occasional holiday card or t-shirt.
Revamped and rewrote entire student recruitment campaigns—twice—personally, saving the $25K they were about to spend engaging outside consultants.
Managed two magazines for UAB Periodicals Group and contributed to multiple others.
Once called “the Voice of the University” by someone I’m fairly sure was being serious.

Skills

Marketing and advertising copywriting, brand voice and tone development, SEO copywriting, content writing, video scripts, comic strips, web copywriting, social media copywriting, blogging, feature writing, editing, Adobe Creative Cloud, Canva, WordPress and Joomla platforms, CSS and PHP if I’m forced, moderately embarrassing beatboxing, needlecrafts

Professional Organizations

AAF-Birmingham

Executive Director, October 2019-October 2023; Immediate Past President, July 2019-July 2020; President, July 2018-present; President-Elect, July 2017-June 2018; Vice President-American Advertising Awards, July 2014-June 2015; Director, Job Bank, July 2011-July 2014

Alabama Media Professionals