Unrelated to advertising: Dolly
My almost-complete lack of a Southern accent might belie the formative years of my life in East Tennessee, and visits to Dollywood made, and sheer volume of rock candy consumed, …
Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC)
Do you wanna do a book club? C’mon, let’s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not …
Elara Voss: The newest way to clock AI, and the coming of the robot apocalypse
I’m of the sincere assumption no one reading here is of the type to mess around with pretend people — fake testimonials in copy, questionable contributors of content, sloppily assembled …
Ads I Wish I’d Made: Installations for a Good Cause Edition
I’ve happily and gratefully shared numerous Ads I Wish I’d Made — ads of a variety of types that are so good, by some metric or another, that it makes… …
The best (and a worst) of World Cup venue de-branding
The men’s World Cup is coming to an end — Spain will be facing off against Argentina in the final on Sunday — and that’s a special occasion for the …
DNOLATBIWO: IndyCar “One Nation” t-shirts
I’d like to proudly and sadly introduce our newest series, “Did No One Look at That Before It Went Out?” (DNOLATBIWO), honoring advertising gaffes that 100% ABSOLUTELY should have been …
Stuff you really should know about our foundational documents, just in time for July 4th
July 4th is coming up, and while every July 4th is a party, this one celebrates a particularly special anniversary: The tenth anniversary of my freelance career. That’s right, my …
It’s not a surefire hint for spotting AI writing — it’s annoying.
Words, human- or robot-generated, cannot describe how tired I am of the Surefire AI Tip-Off scavenger hunt. It’s as tedious as, say, the “It’s not [X] — it’s [Y]” construction …
The Queens’ English: Just in Case You Didn’t Know You’re Quoting Drag Queens
I’m going to start with the assumption that most people don’t actually believe straight, white, cis people invented “slay” and “throw shade” and “spill tea.” (This could be, as they …
Self-discipline is overrated, and science says so
Congratulations on your hard-earned self-discipline and whatever. Good for you. Except Science has determined that discipline is a finite thing, and all that fancy willpower you have just drains away …