From the Vault: Meet the Voices Behind Those Political Ads You Love to Hate
This campaign season, these are the voices in your head. A classic from the vault: This piece was published in March of 2016 — yeah, that 2016 — on MTV …
If WBHM sounds stupider, it’s not their fault.
If you find yourself listening to WBHM, and suddenly someone refers to the “Gulf of America,” it’s not their fault. October 1 saw enforcement of the Gulf of America Act, …
Welcome to the CGC VAABC: Pattern Recognition, Chapters 1-12
The day has arrived: the first discussion day of the inaugural Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC). It’s time to discuss this book that, theoretically, we’ve all …
Upgraded writing tips for 89-octane writer’s block
I’ve written in the past about tips for writer’s block a la creative copywriters — that particular varietal of writer who does get writer’s block but doesn’t have the luxury …
Thoughts I’ve had about 9/11, and people, and humanity
After the Twin Towers fell on 9/11, rescue dogs searching the rubble for survivors started becoming dejected at not finding living people to save — so much so that their …
Unrelated to advertising: Dolly
My almost-complete lack of a Southern accent might belie the formative years of my life in East Tennessee, and visits to Dollywood made, and sheer volume of rock candy consumed, …
Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC)
Do you wanna do a book club? C’mon, let’s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not …
Elara Voss: The newest way to clock AI, and the coming of the robot apocalypse
I’m of the sincere assumption no one reading here is of the type to mess around with pretend people — fake testimonials in copy, questionable contributors of content, sloppily assembled …
Ads I Wish I’d Made: Installations for a Good Cause Edition
I’ve happily and gratefully shared numerous Ads I Wish I’d Made — ads of a variety of types that are so good, by some metric or another, that it makes… …
The best (and a worst) of World Cup venue de-branding
The men’s World Cup is coming to an end — Spain will be facing off against Argentina in the final on Sunday — and that’s a special occasion for the …