Avadian Credit Union
The Challenge: Introduce the updated, friendlier branding of an established and much-beloved credit union.
Bridgeworth Financial
The Challenge: Introduce the updated, friendlier branding of an established and much-beloved credit union.
Community Foundation
The Challenge: Re-introduce a community foundation to the community it serves, featuring a new, striking, emotionally compelling brand.
DMC Robotic Surgery
The Client: Detroit Medical Center
The Work: These pages explain the benefits of minimally invasive robotic surgery, for medical conditions from gastric reflux to prostate tumors, to provide details, ease concerns, and demystify mysteries. Accessible, non-doctor-ese language provides explanations of what procedures are available and what those procedures entail, along with fact-backed assurances about the safety of a four-armed surgical robot in the hand of an expert (human) DMC surgeon.
The Site: Detroit Medical Center Robotic Surgery
The Credit: Agency: Big Communications
Grapico Microsite
The Client: Buffalo Rock Company, a regional soft drink bottler
The Challenge: Celebrate the 100th birthday of a beloved grape soda as it truly deserves to be celebrated.
The Solution: Those who grew up outside of the Southeast might not appreciate precisely how great a fixture Grapico is in its native land. Trust me: It is. In honor of the soda’s 100th anniversary, we honored the exceptionally Southern Southern Thing that Grapico is — as Southern as an empty bread aisle in preparation for a snowy forecast, or as Southern as mac and cheese as a vegetable option at a meat-and-three. A microsite takes Grapico fans, old and new, though the history of the soda, showing off packaging through the years and then helping locate the nearest Grapico for visitors in search of an intensely grapey, intensely Southern experience.
The Site: Grapico: A Southern Thing for 100 Years
The Credit: Agency: o2ideas; art directors: Ellen Hutchings, Rob Hardison; interactive art director: Andrew Handley
There's actually a whole campaign.
HPM Web Copy
The Client: HPM, a Birmingham-based program management firm with a nationwide footprint
The Work: Profile sheets highlight noteworthy construction undertakings. Details provided give an idea of the sheer size and scope of the project. But the profiles also tell a story — a narrative of a time money was saved, disaster was averted, or miracles performed because of HPM’s innovation and dedication to their client’s success. Could another firm raise dry land out of a rushing river to make room for an amphitheater? Maybe, but you’re going to have to point them out to me before I’ll believe you.
The Credit: Other contributors: Andy Sims, Kelsey Justice
The Goods: From the HPM website:
(among many others —