I write copy and content for two types of people: 1. people who understand healthcare, and 2. people who don’t understand healthcare. I write copy for patients who are usually in a difficult place and looking for clarity and comfort, and (very different) copy for the providers and researchers who will be caring for those patients. Plus, still more copy for the public who are fascinated by, compelled by, or even skeptical of science and medicine — I write a lot.

Here’s what that looks like:

• Patient-facing web copy simplifying the awesome, sometimes intimidating intricacies of robotic surgery
• Real-life stories of patients and care providers that truly connect with audiences
• Content clarifying fertility concerns for prospective patients of a fertility clinic
• Collateral compellingly explaining clinical care at a time of choice
• Science-heavy, and not-so-heavy, articles explaining topics like cancer cell death and AIDS research

If you need to reach your audience — any audience  — with clear, compelling, accurate, effective copy, reach out to me first.