I write copy and content for two types of people: 1. people who understand healthcare, and 2. people who don’t understand healthcare. I write copy for patients who are usually in a difficult place and looking for clarity and comfort, and (very different) copy for the providers and researchers who will be caring for those patients. Plus, still more copy for the public who are fascinated by, compelled by, or even skeptical of science and medicine — I write a lot.
Here’s what that looks like:
- Patient-facing web copy simplifying the awesome, sometimes intimidating intricacies of robotic surgery
- Real-life stories of patients and care providers that truly connect with audiences
- Content clarifying fertility concerns for prospective patients of a fertility clinic
- Collateral compellingly explaining clinical care at a time of choice
- Science-heavy, and not-so-heavy, articles explaining topics like cancer cell death and AIDS research
If you need to reach your audience — any audience — with clear, compelling, accurate, effective copy, reach out to me first.
🧪 patient-friendly 🧪🧪 getting up there 🧪🧪🧪 here be dragons
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🧪 The Challenge: Show the value of care from a regional health system with real stories from the people who know best. |
🧪🧪 The Challenge: Show how CBD oil can be used for health and happiness, and that it’s not quackery or pseudoscience. |
🧪 The Challenge: Position a clinic as a source of education and comfort for people who want to get pregnant but struggle with infertility. |
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🧪 The Challenge: Provide details, ease concerns, and demystify mysteries about high-tech robotic surgery with DMC’s expert (human) surgeons. |
🧪 The Challenge: Establish a pharmacy benefits solutions provider as a source of accessible, independent information in a complex industry. |
🧪 The Challenge: Help patients understand how they can help others — and access the newest treatments — by participating in clinical studies. |
Articles
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🧪 Bright Eyes: An Inside Look at UAB's Pediatric Optometry Service (UAB Magazine, April 2010) |
🧪🧪 Body of Knowledge: Advancing Gross Anatomy (UAB Medicine, Fall 2010) |
🧪🧪 Living Legacies: Do Dead Cancer Cells Fuel Metastasis? (UAB Medicine, Summer 2011) |
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🧪🧪 Lilianna Thompson: The Toddler Who Beat the Odds (Southern Research Insight, 2018) |
🧪🧪🧪 The Big Picture: An HIV researcher believes a cure cannot be pursued without first defining "cure" (Southern Research Insight, 2018) |
Other healthcare-, medicine-, and research-related articles |
