The Challenge: Encourage donations to a most worthy cause with a video that stands out from all the other heartfelt appeals.

The Client: RxBenefits, a pharmacy benefits optimizer working with employee benefit advisors and their clients

The Work: The standard approach to providing employee health benefits is to bundle medical and pharmacy together to be managed by one carrier. But what if they didn’t do that? This video helps benefits consultants better serve their self-funded clients, outlining the benefits of carving out the pharmacy benefit, managing it separately so they can save money while making sure their employees actually get the care they need.

The Credit: Company: RxBenefits; director/editor: Drew Tanner; creative director: Shawn Wideman

The Challenge: Introduce prospective users to a new product that can help them better engage and serve their communities.

The Client: Evonik Industries, a global maker of the chemicals that make the chemicals that make things that touch lives every day

The Work: A surprisingly touching, emotional video helps establish a sense of corporate unity within a global company with facilities all over the world, helping employees understand how their chemicals are used and how they make lives better. (Incidentally, huge credit goes to the voice artist who was able to nail polybutadienes on the first take.)

The Credit: Agency: o2ideas; art director: Ellen Hutchings; editing: Outpost Pictures

The Client: Verizon Wireless

The Challenge: Help associates better serve the quiet-voiced customers who escape their notice and slip through their fingers.

The Solution: The Forgotten Customers campaign helped Verizon associates learn more about the specific needs of three particular groups of customers who are prone to quietly becoming former customers. The campaign was anchored by a series of videos introducing the Hall family, the Finleys, and fan-favorite Tommy Baker (and his wife, Peg, and their dog, Ringo). The associates became unexpectedly attached to their Forgotten Customers and managed to reduce churn by 35%, and the client got teary-eyed during the pitch meeting, which is always gratifying. (It was the guy who calls his mom on the way home from work that did it.) 

The Credit: Agency: o2ideas; creative director: Howard Pearlstein; director: Jason Wallis; production: Six Foot Five Productions; editing: Outpost Pictures; Ringo: Jet the Dog

The Client: Ad agency o2ideas, member of Worldwide Partners

The Work: In honor of World Cocktail Day, the World Cocktail Day website invites other agencies within the Worldwide Partners network to “share a drink with friends” by submitting unique cocktail recipes to try at home (or, let’s face it, at work). This invitation video makes the connection between the stresses of advertising work (and they do exist) and the need for a good drink.

The Credit: Agency: o2ideas; editor: John Heiser

The website

The Client: Verizon Wireless

The Work: With costs piling up from associates replacing malfunctioning phones that could actually be fixed, Verizon equipped said associates with a handy tool to identify whether a customer’s malfunctioning phone was fixable or needed replacing. These videos demonstrate the tool and illustrate the amount of money — and number of street tacos — saved by fixing fixable phones.

The Credit: Agency: o2ideas; art director: Betsy Weldy