Infertility Blog
The Client: A fertility clinic that prefers to remain anonymous
The Challenge: Position a clinic as a source of education and comfort for people who want to get pregnant but struggle with infertility.
The Solution: The clinic offers support, expertise, and care for people encountering challenges as they try to grow their family. The blog demonstrates that expertise and provides support in the form of knowledge about the reproductive system, how it functions and sometimes doesn’t, and what can be done to help people achieve their goal of conceiving a child. From endometriosis to ectopic pregnancy to intrauterine insemination, blog posts explain causes, symptoms, and treatments, making fertility care less mystifying and providing comfort during a difficult, frustrating, sometimes scary time.
