So, around 40% of marketers say they don’t fully know how to effectively use generative AI. Which makes sense – AI is a lot. But as adoption of AI increases, many of those marketers are left having to make staffing decisions and build teams around these awesome tools they don’t entirely understand. They’re expected to hire and fire around the capabilities of AI, all while those capabilities are being alternately overhyped or demonized everywhere you look.

It hardly seems fair, is my point.

When to Trust a Robot: What Employers Need to Know About AI Before Staffing Up Their Marketing Team is a much-needed guidebook for bosses, hiring managers, and anyone else faced with the task of building a fully skilled, fully balanced creative team in the age of ChatGPT. It provides an easy-to-understand overview of what generative AI is, how it works, and what it can – and can’t – do for agencies and in-house departments. And it offers guidance on what all that means for their staffing decisions, so they can make sure they have the right people and/or  not-people in the right roles.

Download When to Trust a Robot for free, and never again have to wonder what “hallucinations” are (it’s in the book) or if your new robot copywriter should bring spaghetti to the office potluck (even if they can, don’t eat it).