CRCA Brochure
The Client: The Clinical Research Center of Alabama — the research arm of the Alabama Allergy and Asthma Center
The Challenge: Help patients understand how they can help others — and access the newest treatments — by participating in clinical studies.
The Solution: The CRCA conducts clinical studies to help development of exciting new adult and pediatric therapies for a wide variety of conditions — asthma and allergies, of course, but also conditions like eczema, hives, COPD, and even more. This brochure helps AAAC patients understand their potential role by laying out the facts and the benefits: By participating in the studies, patients can help other patients with their same condition and access the newest medical treatments, before they've been released to the public, for free.
The Credit: Agency: o2ideas; creative director: Ellen Hutchings
The Goods:
