DMC Robotic Surgery

The Client: Detroit Medical Center

The Challenge: Provide details, ease concerns, and demystify mysteries about high-tech robotic surgery with DMC’s expert (human) surgeons.

The Solution: For many patients, “robotic surgery” calls to mind images of futuristic sci-fi robots gone rogue — and that can be on top of regular fears about surgery. These pages explain the benefits of minimally invasive robotic surgery, for medical conditions from gastric reflux to prostate tumors. Accessible, non-doctor-ese language provides explanations of what procedures are available and what those procedures entail, along with fact-backed assurances about the safety of a four-armed surgical robot in the hand of an expert (human) DMC surgeon.

The Site: Detroit Medical Center Robotic Surgery

The Credit: Agency: Big Communications