DMC Robotic Surgery

The Client: Detroit Medical Center

The Work: These pages explain the benefits of minimally invasive robotic surgery, for medical conditions from gastric reflux to prostate tumors, to provide details, ease concerns, and demystify mysteries. Accessible, non-doctor-ese language provides explanations of what procedures are available and what those procedures entail, along with fact-backed assurances about the safety of a four-armed surgical robot in the hand of an expert (human) DMC surgeon.

The Site: Detroit Medical Center Robotic Surgery

The Credit: Agency: Big Communications