Communicating about healthcare and medicine is easy — all you have to do is be accurate, clear, compelling, adherent to regulatory guidelines, and interesting, understanding the needs of various audiences and speaking a language they understand and are looking to hear, at a time when patients are at their most concerned, providers are looking for answers, and the world as a whole is both fascinated by and skeptical of the entire industry.

No big.

I didn’t set out to be a healthcare copywriter. I was just a regular copywriter who happened to be fascinated by science and medicine, quick to pick up the concepts and the vocabulary, equally to pick up on the politics and the ethics, passionate about helping readers at various levels understand difficult topics. Apparently, that can be the foundation for a decade-plus-long career writing about healthcare, medicine, and research. That, and a copywriter’s understanding of how audiences think, what they need, and how to reach them.

Patients want to understand the technical, intimidating concepts surrounding their care — but they want it explained in a way that makes them feel comfortable and empowered.

Audiences want to connect with the providers they’ll be entrusting their health to — information is important, but stories are what draw them in and make them open to listening.

Providers and scientists want to read materials that are accurate without being dead dry, even entertaining but while conveying respect and a sense that the writer is taking their work seriously.

All of which is to say, hey, here’s some of what I can do:

• Patient-facing web copy simplifying the awesome, sometimes intimidating intricacies of robotic surgery
• Real-life stories of patients and care providers that truly connect with audiences
• Content clarifying fertility concerns for prospective patients of a fertility clinic
• Collateral compellingly explaining clinical care at a time of choice
• Science-heavy, and not-so-heavy, articles explaining topics like cancer cell death and AIDS research

If you need to reach your audience — any audience  — with clear, compelling, accurate, effective copy, reach out to me first.

🧪 patient-friendly   🧪🧪 getting up there   🧪🧪🧪 here be dragons 

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