Work I Loved: This one article about a passionate HIV researcher
So, yeah, I ran across an article I wrote a while ago, and re-reading it over (like you do) I found myself thinking about how much I enjoyed writing it …
The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
APPROPRIATE: Proof Porsche knows how to make SFW ads
In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude. Like, pushed them hard. Like, sometimes …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
Happy Holidays from Caperton Gillett Creative
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
The 2024 Weepies
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
Weird English-language rules you didn’t realize you were already following
I’ve generally made it clear that I’m a big fan of understanding, and then strategically breaking, rules. I’m a fan of rules that make sense and contribute to smooth operational …