The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude. Like, pushed them hard. Like, sometimes …
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
I’ve generally made it clear that I’m a big fan of understanding, and then strategically breaking, rules. I’m a fan of rules that make sense and contribute to smooth operational …
If you missed UGA’s domination (har) of Georgia Tech for the seventh year in a row in the 118th annual Clean, Old-Fashioned Hate, you… are like many people, because viewership …