Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
Bonus Fun Time: Work-From-Home merit badges
Well, just look at you, work-from-homers! You’ve been working hard to adapt to a new work-from-home environment, and I’m proud of you. (Assuming you’ve actually been working hard to adapt …
12 tools that help me focus when it’s really SQUIRREL
Knock, knock. Who’s there? Kid with ADHD. Kid with ADHD — Want to go ride bikes? I’m allowed to make that joke, because I have what doctors refer to as …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …
Two Truths and a Lie: Work From Home edition
Three things you should know about me: 1. I’ve been working from home exclusively for nearly four years now. 2. I love it. 3. I’m also kind of done with …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
So you’re going to be working remote (whether you want to or not): Tips for workers and agencies
From the first tourist who came back from vacation with a suitcase full of the novel coronavirus, people of all scientific and non-scientific stripes have been speculating as to how …
Stay with me here: Maybe all corporate-speak isn’t bad
Corporate jargon is derided universally, with the possible exception of people who insist on using it. (And for all we know, those people die inside a little more every time …