From the Vault: Meet the Voices Behind Those Political Ads You Love to Hate
This campaign season, these are the voices in your head. A classic from the vault: This piece was published in March of 2016 — yeah, that 2016 — on MTV …
Adversarial marketing: The audience isn’t the enemy.
I’ve said in the past that one reason I love advertising is that it’s creativity you can win at. You’ve got goals, indicators, KPIs, and you’re being creative while also …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
Semi-Homemade Creatives, Part 1: Training, Developing, Experience
Okay, so, we’re going to go on a bit of a journey here, but I encourage you to follow along, because there is a destination, I swear. It is going …
I have Feelings about portfolio schools.
I am not against portfolio schools. That needs to be said first. I do not think they are without value. If you hail from Miami Ad School or Denver Ad …
Why I love working with juniors and you should, too
I believe the children are our future. No, for real — notwithstanding the likelihood of us ever being able to retire, we will, at least, definitely die, and the stuff …
What ECDs need to know about that resume you’re looking at
For an advertising creative currently in a hard-core search for a job (reasonable rates, inquire within), I seem to spend a lot of time producing content that’s so frank as …
4 Places to Hire Black Freelancers, Because Y’all
I’m happy that, as DEI programs in every industry are under attack (in honor of Black History Month, I guess?), I’ve seen very few advertising people come out and say, …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …