Give me a passive-aggressive brand-on-brand snarkback.
Someone tell me who willed Fast Food CEO Mukbang into existence. Why did Wendy’s U.S. President Pete Suerken go on Xitter to very pointedly eat a Wendy’s hamburger (while very …
Unrelated to Advertising: Robert Smalls, who stole a Confederate ship and piloted it to freedom
Do I usually do the Famous Person in Black History kind of profiles? No, and no judgment — I just lean more toward contextual stuff. But now here I am, …
The 2026 Creepy Awards Take a Dark Turn
I introduced the Creepy Awards (a companion piece to our annual Weepy Awards) in 2023 as a celebration of the weird-ass stuff many ad agencies crank out every year for …
How Polling Language Can Mess With Your Head
(Content note: This isn’t a post about politics, but it definitely has politics, and you can probably guess what kind. The “close tab” button is the little X at the …
Happy Friday, this Italian commercial is bonkers.
Ads I Wish I’d Ever Been Drunk Enough to Make? Happy Friday, here’s an absolutely batshit Italian commercial for Italian breakfast snack Buondì Motta from 2017. Do you have to …
Ads I Wish I’d Made: Adult Diapers Edition
We are here today to celebrate the Diaper King of Chicago. Because His Highness Adam Greenberg went on LinkedIn to share a story about outdoor advertising and adult diapers that …
Unrelated to Advertising: This is the time to examine your values.
God knows this isn’t a place I like to get loud or controversial, because Career, but some things are important enough to do it anyway: If you’ve been throwing your …
Why “Love, Actually” is a bad movie and also a holiday classic
As the holidays draw to a close, decorations start coming down (mine stay up until January 6, but you do you), seasonal playlists return to their li’l media caves or …
Merry Christmas from Caperton Gillett Creative
Y’all are the best gifts a mouthy, opinionated, moderately external-validation-seeking freelance copywriter could have, and I treasure your place as colleagues and, in many cases, friends. May you have the …
Weepies 2025: The 10th Annual Weepy Awards
It’s Weepy season again, but the 2025 Weepy Awards aren’t just any Weepies. They’re the tenth anniversary of the Weepies — a decade of honoring the ads that make you …