How to roll out a social initiative unbadly
In our current national moment, when authoritarianism looms and the First Amendment is under attack, action needs to be taken. Support needs to be provided. Voices need to be raised. …
8 drugs that would mess you up worse than Tylenol
So, before we get started: Tylenol doesn’t cause autism. (Neither does assedyo-aseddum-menofen-acetaminophen.) Seriously, it’s fine. No studies have shown a causal relationship between acetaminophen and autism. Follow your doctor’s recommendation. …
Work I Loved: A campaign selling ginger ale
This is the third in a series of musings about work I’ve done that I loved, and what I loved about it. This is totally not self-indulgent, moderately self-promotional blather …
Unrelated to Advertising: How mRNA vaccines work
Y’all, I seriously just want to talk about advertising stuff, and then people want to mess with me. I should have realized that trying to talk in a reasonable manner …
What public health communicators need to know now that you’re on your own
So, apparently COVID has been surging again this summer — apparently, there’s a “stratus” and a “nimbus” strain, and I hadn’t heard about either — and I had no idea. …
Would/Wouldn’ts and Have/Haven’ts, or, What My Feelings About Diegetic Music Taught Me About ChatGPT
So, I get uncomfortable watching actors, as their character, sing onscreen. I think it’s like the whole musical theater thing of, “When you’re too emotional to talk, you sing, and …
Ads I Wish I’d Made: 5 Random Selections Driven by Sleep Deprivation
So, yeah, I was up literally all night with two sick dogs (they’re fine now, I am not) and I’m not going to say I’m pooped (har), but I’m completely …
Personal brands are stupid, and we should stop trying to have them.
I’ve been freelancing full-time since 2016. Come July of next year, I’ll be celebrating a full decade of selling myself aggressively as a Person You Should Hire to Do Your …
How did brand social do on the CEO Kiss Cam Scandal?
Schadenfreude (noun, scha·den·freu·de): enjoyment obtained from the troubles of others So, the CEO and HR head of Astronomer decided to go on a date to a Coldplay concert with a …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …