The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
APPROPRIATE: Proof Porsche knows how to make SFW ads
In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude. Like, pushed them hard. Like, sometimes …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
Happy Holidays from Caperton Gillett Creative
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
The 2024 Weepies
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
Weird English-language rules you didn’t realize you were already following
I’ve generally made it clear that I’m a big fan of understanding, and then strategically breaking, rules. I’m a fan of rules that make sense and contribute to smooth operational …
The Three Best Football(-Adjacent) Ad Campaigns of All Time
If you missed UGA’s domination (har) of Georgia Tech for the seventh year in a row in the 118th annual Clean, Old-Fashioned Hate, you… are like many people, because viewership …
Posts I’m Never Gonna Write
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …