How did brand social do on the CEO Kiss Cam Scandal?
Schadenfreude (noun, scha·den·freu·de): enjoyment obtained from the troubles of others So, the CEO and HR head of Astronomer decided to go on a date to a Coldplay concert with a …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
Semi-Homemade Creatives, Part 1: Training, Developing, Experience
Okay, so, we’re going to go on a bit of a journey here, but I encourage you to follow along, because there is a destination, I swear. It is going …
The Most Egregious Product Placements Ever, Part 2: Hold On to Your Butts
Last week, we introduced you to bad product placement — like, egregiously bad product placement, like “pass me those delicious Pizzeria Pretzel Combos so I can cheese my hunger away” …
The Most Egregious Product Placements Ever, Part 1: Just the Cars
There’s a phrase you might hear from time to time in my house, essentially at random: My Yaris gets awesome gas mileage, but it’s not getting us to the North …
How Subaru seduced lesbians (nope, not kidding)
It’s the mid-‘90s. Subaru is struggling to boost declining revenue after their previous attempt (a luxury car and a stupidly ironic ad campaign — don’t ask) failed dramatically. They’ve just …
The 10 Most Upvoted Ads on r/CommercialsIHate
Like… what it says on the tin. I generally try to keep things positive around here. Even when I get critical of campaigns and stuff, I like to keep it …
Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Creativity cage match: The human brain vs. ChatGPT
So. In a previous post, I addressed the question of whether it matters if content was written by ChatGPT and came up with the bold, definitive answer of “sometimes no, …
Farewell to Dave
Yesterday, Caperton Gillett Creative had to say goodbye to our chief morale officer, Dave. Dave, Lord Puppypants von Buttstripe, Brave Dave, was my baby. He was mine from the moment …