Upgraded writing tips for 89-octane writer’s block
I’ve written in the past about tips for writer’s block a la creative copywriters — that particular varietal of writer who does get writer’s block but doesn’t have the luxury …
Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC)
Do you wanna do a book club? C’mon, let’s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not …
Elara Voss: The newest way to clock AI, and the coming of the robot apocalypse
I’m of the sincere assumption no one reading here is of the type to mess around with pretend people — fake testimonials in copy, questionable contributors of content, sloppily assembled …
The best (and a worst) of World Cup venue de-branding
The men’s World Cup is coming to an end — Spain will be facing off against Argentina in the final on Sunday — and that’s a special occasion for the …
DNOLATBIWO: IndyCar “One Nation” t-shirts
I’d like to proudly and sadly introduce our newest series, “Did No One Look at That Before It Went Out?” (DNOLATBIWO), honoring advertising gaffes that 100% ABSOLUTELY should have been …
It’s not a surefire hint for spotting AI writing — it’s annoying.
Words, human- or robot-generated, cannot describe how tired I am of the Surefire AI Tip-Off scavenger hunt. It’s as tedious as, say, the “It’s not [X] — it’s [Y]” construction …
11 Nouned and Verbed Taglines That Cringe My Y’all
Y’all, it’s all in fun. <3 to all the creative (adjective) teams that worked hard on this creative (noun), except maybe the Hotel Chocolat one. One might think that I, …
Writing is like music, and I mean that literally
So, I’m a music person. Always have been. You might have picked up on it from my previous musical blatherings, or the fact that my entire advertising career came about …
Anyone can be creative, and I sincerely mean that, please.
There is, and probably always has been, an epidemic of people thinking they aren’t and/or can’t be creative, and it sucks beyond the telling of it. It’s not specific to …
Work I Loved: A campaign selling ginger ale
This is the third in a series of musings about work I’ve done that I loved, and what I loved about it. This is totally not self-indulgent, moderately self-promotional blather …