The coolest thing to come out of NASA that isn’t actual space travel
is this trailer for NASA’s next space travel. I’d say the crew introduction video for NASA’s Artemis II mission to the moon is cooler than it has any right to …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
Oh, honey, no: Copywriters vs. content writers
Recognize this? (It belonged to your father.) I’ve seen the non-annotated version floating around, sometimes with commentary (h/t Flint Cohen, most recently), and I’ve certainly heard the sentiment expressed. And …
How to make ads on the fly like Ryan Reynolds
Update 12/17: And Just Like That… Peloton has pulled the ad because it turns out Chris Noth might be a rapist. The turnarounds keep turning. All indications are that Maximum …
Drowning in the Deepest of Dives
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …
Why, and when, and how to break the rules of writing, and why you maybe shouldn’t
You rebel, you. You rulebreaker. You’re audacious. And you know what? That’s cool. That’s not the end of the world. If you know why the rules are there, and you …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …
What if Nas was one of us?: Lil Nas X, Pro Digital Marketer
In which I ruin a good thing by over-analyzing it. As is my way. Unless you’ve been on a full media cleanse for the past six months, you’ve heard the …