How to make ads on the fly like Ryan Reynolds
Update 12/17: And Just Like That… Peloton has pulled the ad because it turns out Chris Noth might be a rapist. The turnarounds keep turning. All indications are that Maximum …
Drowning in the Deepest of Dives
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …
Why, and when, and how to break the rules of writing, and why you maybe shouldn’t
You rebel, you. You rulebreaker. You’re audacious. And you know what? That’s cool. That’s not the end of the world. If you know why the rules are there, and you …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …
What if Nas was one of us?: Lil Nas X, Pro Digital Marketer
In which I ruin a good thing by over-analyzing it. As is my way. Unless you’ve been on a full media cleanse for the past six months, you’ve heard the …
Words matter. (Note: Only mildly political here)
Note: There’s a political bit in here, but you’ll get plenty of warning, if you’re not into that stuff. I am fairly dedicated to words. I don’t know if this …
Brand-on-brand Twitter
Anyone who works in brand social media can tell you that it’s super-fun and easy all the time HAHAHA no, sometimes it’s super-fun and sometimes it’s a desperate slog for …
Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
The three best presidential speechwriters of the modern era
Now, people have differing opinions about the outcome of the election (I think I’ve made it apparent which side I fall on), but I think we can all agree that …
The Momentous Writings of the Notorious RBG
This week, we lost a part of jurisprudential history, a defender of human rights, a trailblazer for women, and, more importantly, a strong and brilliant woman. Ruth Bader Ginsburg has …