Community Foundation

The Client: The Community Foundation of Greater Birmingham 

The Challenge: Re-introduce a community foundation to the community it serves, conveying its enduring mission with a new, striking, emotionally compelling brand.

The Solution: The Community Foundation of Greater Birmingham has been central to its community for decades, bringing people together, inspiring and engendering action, and funding worthwhile initiatives. A new, meaningful, cohesive brand shares their mission with the world, showing the impact they've had on our world, drawing attention to the need — and potential — for more action as we all work as a community woven together. As part of that, this website bears the new brand, tells the story of the foundation, and provides information and resources to others who want to help the people around them and create lasting change.

The Site: Community Foundation of Greater Birmingham

The Credit: Agency: Big Communications; creative director: Ford Wiles