Content landing page

Indulge me while I romanticize about storytelling for just a second.

There’s a reason oral history has been so central to shaping the way we interact and engage with our culture and each other — storytelling works. It wriggles in behind the analytical brain and connects at a personal level, where interests and fears and needs and relationships live.

And yes, that might sound a little romantic, but it doesn’t have to be — a story that makes a high school custodian think, “Y’know, those actually are some concerns I’ve been having about buying new lockers. This company really gets me,” is still a story, and it still works. And in blog posts, videos, articles, even whitepapers and instruction manuals, connecting with your audience on that level takes it from merely informing, entertaining, and/or educating to building relationships that turn into business.

So yeah, clearly I have Thoughts about storytelling. I also have a lot of experience with it — over a decade of it at this point, in a wide variety of formats and industries, because I’m serious about a story being a story regardless.

• Real-life stories of patients and care providers that truly connect with audiences
• Blog posts and videos informing and entertaining people who are preparing to leave the country
• Posts helping ad agency clients understand — and trust — the team behind the scenes
• Graypapers explaining super-high-tech environmental services to customers struggling with pollution
• Articles helping people with anxiety, pain, and insomnia understand the benefits and limitations of CBD

If you need to reach your audience — any audience — with effective, even entertaining content that builds relationships and compels action, reach out to me first.

(I also have Thoughts about the whole "copywriting vs. content writing" debate, but this probably isn't the place.)