How to roll out a social initiative unbadly
In our current national moment, when authoritarianism looms and the First Amendment is under attack, action needs to be taken. Support needs to be provided. Voices need to be raised. …
What public health communicators need to know now that you’re on your own
So, apparently COVID has been surging again this summer — apparently, there’s a “stratus” and a “nimbus” strain, and I hadn’t heard about either — and I had no idea. …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
My brain isn’t great, so here’s what I use instead.
Or, If You Can’t Make Executive Function in Your Own Brain, Store-Bought Is Fine. I’ve made no secret about some of the ways my brain isn’t always a team player …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …