What public health communicators need to know now that you’re on your own
So, apparently COVID has been surging again this summer — apparently, there’s a “stratus” and a “nimbus” strain, and I hadn’t heard about either — and I had no idea. …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
My brain isn’t great, so here’s what I use instead.
Or, If You Can’t Make Executive Function in Your Own Brain, Store-Bought Is Fine. I’ve made no secret about some of the ways my brain isn’t always a team player …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …
Your handy Autism Month messaging guide
So, April 1 is the first day of World Autism Month, also known as Autism Awareness Month, also known as Autism Acceptance Month, also known as “Welp, Here We Go” …