Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
Happy Holidays from Caperton Gillett Creative
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
The 2024 Weepies
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
Also Unrelated to Advertising: Positive Olympic Vibes Only
Now, this was originally supposed to be a post dissecting some of the worst ads that came out during the Olympics. And I do still plan to do that next …
5 more government social media teams that are having way too much fun*: Edition of Transportation
*Which is to say, exactly the right amount of fun “BridgeFest is like the Utah Coachella.” Which is pretty much all you need to know about this, our newest celebration …
Christmas in June: The 2023 Weepies (in 2024)
It’s been such a relief having this blog back from the near-dead. And what, in particular, diid I miss (and I know y’all missed)? The annual Weepy Awards. Just because …
Five Lazy-Ass Advertising-Related Halloween Costumes
So as of this writing, it’s October 27. Friday. Halloween is on Tuesday, and if you haven’t picked out your costume by now, you’re cutting it close. I mean, you’re …
Unrelated to Advertising: Bugs Bunny and gender identity
June is Pride Month, and I was trying to think of something to post about, whether it’s brands doing right during Pride Month (uplifting, but done already) or Target’s disappearing …
5 more government social media teams that are having way too much fun*: Outdoorsy edition
*Which is to say, exactly the right amount of fun Anyone who’s done a significant amount of outdoorsy stuff knows that outdoorsy people are generally both really weird and really …