The day has arrived: the first discussion day of the inaugural Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC). It’s time to discuss this book that, theoretically, we’ve all …
Do you wanna do a book club? C’mon, let’s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not …
I’m of the sincere assumption no one reading here is of the type to mess around with pretend people — fake testimonials in copy, questionable contributors of content, sloppily assembled …
Do I usually do the Famous Person in Black History kind of profiles? No, and no judgment — I just lean more toward contextual stuff. But now here I am, …
Ads I Wish I’d Ever Been Drunk Enough to Make? Happy Friday, here’s an absolutely batshit Italian commercial for Italian breakfast snack Buondì Motta from 2017. Do you have to …
As the holidays draw to a close, decorations start coming down (mine stay up until January 6, but you do you), seasonal playlists return to their li’l media caves or …
Y’all are the best gifts a mouthy, opinionated, moderately external-validation-seeking freelance copywriter could have, and I treasure your place as colleagues and, in many cases, friends. May you have the …
It’s Weepy season again, but the 2025 Weepy Awards aren’t just any Weepies. They’re the tenth anniversary of the Weepies — a decade of honoring the ads that make you …
So, I’m a music person. Always have been. You might have picked up on it from my previous musical blatherings, or the fact that my entire advertising career came about …
So, before we get started: Tylenol doesn’t cause autism. (Neither does assedyo-aseddum-menofen-acetaminophen.) Seriously, it’s fine. No studies have shown a causal relationship between acetaminophen and autism. Follow your doctor’s recommendation. …
