Work I Loved: A video for a children’s home
A couple of months ago, I shared an article I’d written that I’d enjoyed working on so much I felt compelled to talk about it. And lucky for me, that’s …
Why to hire autistic creatives. (The answer may surprise you.)
It’s World Autism Month, also called Autism Acceptance Month, which is great. I think knowing more about autism, and being more accepting of autistic people, is great. Let’s do that. …
Work I Loved: This one article about a passionate HIV researcher
So, yeah, I ran across an article I wrote a while ago, and re-reading it over (like you do) I found myself thinking about how much I enjoyed writing it …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
Happy Holidays from Caperton Gillett Creative
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
Posts I’m Never Gonna Write
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …
NaNoWriMo’s AI BS
NaNoWriMo has come out with a statement of “If you don’t write the novel yourself, we’re cool with that.” And people have things to say about it. NaNoWriMo — National …
Farewell to our Emeritus Head of Security
On Friday, after a long life and in the arms of his family, Skipdog Teddy Roosevelt Badass Alvis-Gillett entered the halls of Valhalla. Our Little Man and Caperton Gillett Creative’s …
Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High
Late Gen Xers and Xellenials are having a lot to talk about right now, and the rapid-onset nostalgia is strong. Rapid-onset nostalgia (must credit Caperton) is that particular form of …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …