How did brand social do on the CEO Kiss Cam Scandal?
Schadenfreude (noun, scha·den·freu·de): enjoyment obtained from the troubles of others So, the CEO and HR head of Astronomer decided to go on a date to a Coldplay concert with a …
Twitter, X, and How to Set $5 Billion in Brand Equity On Freaking Fire
I’ve never embraced the “X” branding as a replacement for “Twitter.” Honestly, I’ve never even really gotten into the “X, formerly known as Twitter” rap common to Actual For-Real journalists …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
Egad! Bad ad: The Apple iPad Pro ad
Last Tuesday, Apple released an ad for its new, improved iPad Pro — a video once, but no longer, destined for TV — and it was… controversial. And in the …
So Xtra: Just a bunch of people dunking on the Twitter rebrand
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …
What precisely the hell, Ad Age?
[Content warning here for domestic abuse and sexual violence. And possibly some language of a spicier variety than I tend to use in a work-adjacent blog post.] I wouldn’t have …
Facebook, Meta, and Crisis-Management Rebrands
So Facebook is becoming Meta. I mean, kind of, pretty much. The change doesn’t apply to all of Facebook — it only applies to Facebook’s overall corporate body, and the …
Oh, honey, no: Listening-to-your-audience edition
Dealing with tampons is gross. (Have I completely lost you there? The bounce rate on this post is going to be monumental.) (And it’s not going to get a whole …
Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …