Embracing non-toxic neutrality
This one’s for the people who’ve been called “negative.” It’s for the wearers of Resting Bitch Face. It’s for the ones with a naturally deadpan delivery that sometimes confuses people …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
5 government social media teams that are having way too much fun*
*Which is to say, exactly the right amount of fun As a former state employee, I can confirm any suspicions you might have that working for the government, even as …
Totally Unrelated to Advertising: Why Michael Caine deserved an Oscar for The Muppet Christmas Carol
I’m sure, if I put enough work into it, I could wank this post around until I had some quasi-valid connection to advertising such that it would suit the theme …
The 2022 Weepies (Yup, I’m back!)
Have I been remiss in my posting schedule? Absolutely, so much. Do I have concrete, strategic plans for fixing this going forward? You’re damned right I do. Have I missed …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …