The coolest thing to come out of NASA that isn’t actual space travel
is this trailer for NASA’s next space travel. I’d say the crew introduction video for NASA’s Artemis II mission to the moon is cooler than it has any right to …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
Introducing: The Creepy Awards, Super Bowl LVII
I hadn’t planned to provide any further commentary about this year’s Super Bowl ads — I’ve already done my obligatory post — but I’ve received an actual, honest-to-dog request, which …
Embracing non-toxic neutrality
This one’s for the people who’ve been called “negative.” It’s for the wearers of Resting Bitch Face. It’s for the ones with a naturally deadpan delivery that sometimes confuses people …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
5 government social media teams that are having way too much fun*
*Which is to say, exactly the right amount of fun As a former state employee, I can confirm any suspicions you might have that working for the government, even as …