The five best ads never to run during the Super Bowl
If you’d tried to run an ad during this year’s Super Bowl (I can say that, right? I can say “Super Bowl”?) you would have paid around $5.6 million for …
Dear Baby Creatives: What dues-paying isn’t
Dear Baby Creatives, Last week, we looked at the general concept of dues-paying for ad industry newbies and why, in the end, you should take a deep breath and suck …
Dear Baby Creatives: Why dues-paying is a thing
Dear Baby Creatives, I have never, not once, regretted going to work in the advertising industry. (Other people certainly feel differently. This is just me.) Has my experience in the …
Three mistakes Peloton made that you don’t have to
I’m sure I don’t have to remind you about the bizarre “Peloton Wife” ad that aired a couple of months ago, but I’m going to anyway. The ad tells the …
On the importance of failure
I stand before you today with inadvisable bangs. I thought they’d work. I was wrong. I tried to cut wispy bangs, I failed, and now the penalty for my failure …
A Reluctant 2019 Year in Review
I wasn’t planning to do a Year in Review this year, because honestly, they’re kind of played out. But then I got a strongly worded email from the Blog Police …
Merry everything
Seasons greetings from everyone here at Caperton Gillett Creative. (I mean, it’s me and the dogs, but that’s an “everyone,” right?) (Right?)
The 2019 Weepies
The holidays tend to be an emotional time. There’s a lot of lots. Lots of togetherness. Lots of food. Lots of stress, crowds, and expenses. Lots of people you haven’t …
Ads I Wish I’d Made
I’ve been interested in advertising — like, as in doing advertising — since I was a little kid. I was about seven when my cousins came to visit and brought …
Dear Baby Creatives: How to fill an empty copywriting portfolio
Dear Baby Copywriters, Congratulations on choosing one of the few fields that let you use your creative writing skills while also making an amount of money. I’m sorry that all …