On Memorial Day
With appreciation to those who gave everything. For the Fallen With proud thanksgiving, a mother for her children,England mourns for her dead across the sea.Flesh of her flesh they were, …
Audience participation: This is the part of the show where we ask, “How are you doing?”
So we’re now… I don’t know, more than several days into the quarantine. I guess it varies, depending on location and on what you consider to be the start of …
Every COVID-19 ad ever (or, Caperton Phones It In)
Well, your girl managed to pull a shoulder muscle doing Pilates. It’s kind of agonizing. Why did I mention it? 1. It’s the first time in forever that I’ve injured …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
Bonus Fun Time: Work-From-Home merit badges
Well, just look at you, work-from-homers! You’ve been working hard to adapt to a new work-from-home environment, and I’m proud of you. (Assuming you’ve actually been working hard to adapt …
12 tools that help me focus when it’s really SQUIRREL
Knock, knock. Who’s there? Kid with ADHD. Kid with ADHD — Want to go ride bikes? I’m allowed to make that joke, because I have what doctors refer to as …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …
Two Truths and a Lie: Work From Home edition
Three things you should know about me: 1. I’ve been working from home exclusively for nearly four years now. 2. I love it. 3. I’m also kind of done with …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …