AI is racist and sexist because we were first
Artificial intelligence is a handy tool. It’s also somewhat misleadingly named tool — as much emphasis as we tend to put on the “intelligence” part of it, it’s the “artificial” …
Everything I need to know about advertising, I learned in… advertising school. (But not really.)
Not everything. I’d say my, like, seventeen years out of college have also been thoroughly educational. But I consider myself lucky to have stumbled across advertising as a college major. …
Please don’t ditch your internship program just ‘cause there’s a raging pandemic
Well, that escalated quickly. And by “that,” I mean COVID-19 numbers. Back in March, expectations for July frequently involved tentatively returning to work on modified schedules, taking socially distanced vacations, …
“Brand Canceling”: Not Really a Thing
People are SUPER sensitive about their beans, y’all. We have discovered this by way of a recent bean-related political dustup. (Have no fear — overall, this post isn’t going to …
Signal boost: Getting there, but not quite there, on industry commitments to BLM
In the weeks since the first marches protesting against the extrajudicial execution of George Floyd (and there will be weeks to come — this is a marathon, not a sprint), …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
So you’re going to be working remote (whether you want to or not): Tips for workers and agencies
From the first tourist who came back from vacation with a suitcase full of the novel coronavirus, people of all scientific and non-scientific stripes have been speculating as to how …
How campaigns make the political really, really personal
I could — and almost certainly will — go on at length about my favorite-best and favorite-worst political ads, and this election season is sure to produce some doozies. But …
Four things you should be able to expect from your freelance copywriter
So you’ve decided to hire a freelance copywriter. Your staff is overworked, or you’re entering a growth phase, or a huge new initiative just dropped on you, or you tried …
Chase got an AI copywriter. How screwed are we?
In July, JPMorgan Chase made an announcement that struck fear into the heart of many a creative: They’ve signed a five-year deal with Persado, a company “reinventing marketing creative by …