Dear Baby Creatives: Why dues-paying is a thing
Dear Baby Creatives, I have never, not once, regretted going to work in the advertising industry. (Other people certainly feel differently. This is just me.) Has my experience in the …
Four things you should be able to expect from your freelance copywriter
So you’ve decided to hire a freelance copywriter. Your staff is overworked, or you’re entering a growth phase, or a huge new initiative just dropped on you, or you tried …
Chase got an AI copywriter. How screwed are we?
In July, JPMorgan Chase made an announcement that struck fear into the heart of many a creative: They’ve signed a five-year deal with Persado, a company “reinventing marketing creative by …