The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
APPROPRIATE: Proof Porsche knows how to make SFW ads
In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude. Like, pushed them hard. Like, sometimes …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …