Season’s greetings! (It’s still the season, right?)
Merry belated Christmas, happy remaining holidays, happy safely socially distanced New Year, and greetings for the rest of the season. From all of us. Which is to say, me, plus …
The 2020 Weepies
You’d think 2020 would be an easy year for Weepy ads — it’s been a rough year for everyone, culminating in a holiday season that will be very different from …
Gettin’ on up there: Ageism in advertising
I had a fun post planned for this week, in observance of my birthday on Sunday. I was going to throw way back to my own times as a baby …
Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …