The Challenge: Break into the all-important bar-and-restaurant market with an incredibly spicy and truly delicious golden ginger ale.

The Challenge: Introduce the world to the product of a new collaboration between a soft drink bottler and a craft brewery.

The Challenge: Inspire bar and restaurant customers to spice up their boring old cocktails with Buffalo Rock Ginger Ale.

The Client: The Clinical Research Center of Alabama — the research arm of the Alabama Allergy and Asthma Center

The Work; The CRCA conducts clinical studies to help development of exciting new adult and pediatric therapies for a wide variety of conditions — asthma and allergies, of course, but also conditions like eczema, hives, COPD, and even more. This brochure helps AAAC patients understand their potential role by laying out the facts and the benefits: By participating in the studies, patients can help other patients with their same condition and access the newest medical treatments, before they've been released to the public, for free.

The Credit:  Agency: o2ideas; creative director: Ellen Hutchings

The Goods: 

The Client: Protective Life Foundation, the charitable arm of Protective Life Corporation

The Work: The Protective Life Foundation supports so many groups, it can be hard to pick just a few to highlight — they all do great things. And that’s what this annual report is about, to show the Foundation is a responsible steward of donor funds. While Protective Life’s contributions are noted in the report, the stories are about people. It’s hard not to be touched by stories of kids with disabilities discovering themselves on horseback, or young men finding a purpose in life, or children getting a strong educational start, whether you’re reading the stories or writing them.

The Credit: Agency: o2ideas; art director: Cleve Smith

The Goods: Download the 2018 Protective Life annual report (PDF)

The Client: Royal Cup, a purveyor of delicious hot and cold brewed beverages for customers across the country

The Work: An array of sell sheets captures the wonders of sipping one of Royal Cup’s ROAR teas, so potential customers can feel like they’ve experienced the deliciousness — hot and cold, from the light but full-favored to the smooth and refreshing to the complex but not overpowering — before placing their order.

The Credit: Agency: Brand Neue Company; art director: Joey Graddy

The Client: Southern Research, a leading research institution taking on the world’s hardest problems

The Work: Southern Research’s annual Insight publication provides an overview of the discoveries SR has made over the past year, whether it’s progress toward a cure for Alzheimer’s, a new approach to environmental protection, economic recovery in depressed regions, STEM education, or their many other world-changing initiatives.

The Credit: Agency: Brand Neue Company; creative director: Brooke Smith

The Goods: Southern Research Insight 2018;  Southern Research Insight 2017

The Client: UAB Comprehensive Cancer Center

The Solution: UAB Comprehensive Cancer Center magazine covers both the human and the scientific side of the center's valuable work, and more—profiles of patients, physicians, and researchers; success stories and plans for the future; fun and important news. As project manager, I was in charge of bringing all of that to life in print. I organized production of the issue, edited articles, wrote articles of my own, supervised photo shoots, communicated with sometimes finnicky doctors, and did everything I could to help the world appreciate the UAB CCC as much as I did.

The Goods: Fall 2013 (pdf), Fall 2012 (pdf), Spring 2012 (pdf)