The Client: Royal Cup, a purveyor of delicious hot and cold brewed beverages for customers across the country
The Challenge: Convey the subtle notes and nuances of Royal Cup’s new ROAR tea to catch the attention of potential customers.
The Solution: These sell sheets capture the wonders of sipping one of Royal Cup’s ROAR teas, so potential customers can feel like they’ve experienced the deliciousness before putting in their order. From the light but full-flavored to the smooth and refreshing, to the complex but not overpowering, hot and cold, I tried every single flavor and turned it into compelling copy. And if you want to talk about an experience, let’s talk about a three-hour tea tasting on an empty stomach.
The Credit: Agency: Brand Neue Company; art director: Joey Graddy
