The Client: o2ideas, my former beloved agency
The Challenge: Encourage other agencies to help o2ideas celebrate World Cocktail Day by sharing a drink with friends.
The Solution: The tagline and mission of o2ideas is “Make Happy Happen” — they’re committed to the generalized happiness of their clients, employees, and community at large. And what better way to make people happy than to help them drink good drinks? The World Cocktail Day website invites other agencies within the Worldwide Partners network to “share a drink with friends” by submitting unique cocktail recipes to try at home (or, let’s face it, at work). An invitation video makes the connection between the stresses of advertising work (and they do exist) and the need for a good drink.
The Credit: Agency: o2ideas; editor: John Heiser
