The Client: o2ideas, the agency that shall always be a part of me
The Challenge: Celebrate World Cocktail Day while underlining o2ideas's tagline and mission to "Make Happy Happen."
The Solution: o2ideas is committed to the generalized happiness of their clients, employees, and community at large. And what better way to make people happy than to help them drink good drinks? The World Cocktail Day website invites other agencies within the Worldwide Partners network to "share a drink with friends" by submitting unique cocktail recipes to try at home (or, let's face it, at work). An invitation video makes the connection between the stresses of advertising work (and they do exist) and the need for a good drink.
The Site: World Cocktail Day
The Credit: Agency: o2ideas; art director: Ellen Hutchings; interactive art director: Andrew Handley