Creativity cage match: The human brain vs. ChatGPT
So. In a previous post, I addressed the question of whether it matters if content was written by ChatGPT and came up with the bold, definitive answer of “sometimes no, …
Work I Loved: A video for a children’s home
A couple of months ago, I shared an article I’d written that I’d enjoyed working on so much I felt compelled to talk about it. And lucky for me, that’s …
Is ChatGPT cheating? And other boring questions
First off, this is y’all’s fault. I didn’t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post making fun of all the “how to clock ChatGPT” …
Work I Loved: This one article about a passionate HIV researcher
So, yeah, I ran across an article I wrote a while ago, and re-reading it over (like you do) I found myself thinking about how much I enjoyed writing it …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
Weird English-language rules you didn’t realize you were already following
I’ve generally made it clear that I’m a big fan of understanding, and then strategically breaking, rules. I’m a fan of rules that make sense and contribute to smooth operational …
NaNoWriMo’s AI BS
NaNoWriMo has come out with a statement of “If you don’t write the novel yourself, we’re cool with that.” And people have things to say about it. NaNoWriMo — National …
One from the Vault: That’s What She Proclaimed
Note: This piece predates my freelance career considerably — we’re talking about the era of sparkly vampires, here, c. July 2009 — but the plague of writers afraid to use …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …