Why “Love, Actually” is a bad movie and also a holiday classic
As the holidays draw to a close, decorations start coming down (mine stay up until January 6, but you do you), seasonal playlists return to their li’l media caves or …
Merry Christmas from Caperton Gillett Creative
Y’all are the best gifts a mouthy, opinionated, moderately external-validation-seeking freelance copywriter could have, and I treasure your place as colleagues and, in many cases, friends. May you have the …
Weepies 2025: The 10th Annual Weepy Awards
It’s Weepy season again, but the 2025 Weepy Awards aren’t just any Weepies. They’re the tenth anniversary of the Weepies — a decade of honoring the ads that make you …
The First Christmas Commercial Ever
Commercialism has been inextricably linked with Christmas going back generations — the first time Guðmundur put up a note in the town square reminding Gjögur he offers the freshest oranges …
How to do Black Friday (if you must) ethically 2025
Is it becoming a habit? A tradition? Something I do periodically because I’m bitter about consumerism? Maybe, possibly, and only partly. In today’s economy (In Today’s EconomyTM), particularly with tariffs …
Why to hire autistic creatives. (The answer may surprise you.)
It’s World Autism Month, also called Autism Acceptance Month, which is great. I think knowing more about autism, and being more accepting of autistic people, is great. Let’s do that. …
Happy Holidays from Caperton Gillett Creative
I couldn’t do this job I so greatly love without the colleagues who support me, the friends who drink with me, and the clients who give me a reason to …
The 2024 Weepies
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
Christmas in June: The 2023 Weepies (in 2024)
It’s been such a relief having this blog back from the near-dead. And what, in particular, diid I miss (and I know y’all missed)? The annual Weepy Awards. Just because …
Five Lazy-Ass Advertising-Related Halloween Costumes
So as of this writing, it’s October 27. Friday. Halloween is on Tuesday, and if you haven’t picked out your costume by now, you’re cutting it close. I mean, you’re …