How to roll out a social initiative unbadly
In our current national moment, when authoritarianism looms and the First Amendment is under attack, action needs to be taken. Support needs to be provided. Voices need to be raised. …
Orange and Bleue: Because soccer sexism is for suckas
Fun fact: Players at the 2023 Women’s World Cup will be earning, on average, just 25 cents for every dollar earned by men at the 2022 Men’s World Cup, which …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …
Your handy Autism Month messaging guide
So, April 1 is the first day of World Autism Month, also known as Autism Awareness Month, also known as Autism Acceptance Month, also known as “Welp, Here We Go” …
4,367 more characters on the M&Ms thing
I mean, you knew I was gonna. And before we start, do not think I’ve just gone and cranked out some Bagging On Another Creative’s Hard Work post, because it …
How to do Black Friday (if you must) ethically 2021
If it sometimes sounds like I hate anti-Black Friday, that’s probably because I… do, arguably, just a little. Like, I get it: There are economic benefits to it. The “black” …
Three brands that didn’t screw up Pride Month
Pride Month, that annual celebration of the LGBTQ+ community, is both a great party and an important acknowledgment of LGBTQ+ people’s right to freely and unashamedly exist. (If you’re reading …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
People are looking for more than “We’re all in this together!” from the brands they follow
The world is not okay right now. It hasn’t been for a while, for numerous reasons, but currently the nation is roiling with protests against institutionalized racism and police violence …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …