On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
Everything I need to know about advertising, I learned in… advertising school. (But not really.)
Not everything. I’d say my, like, seventeen years out of college have also been thoroughly educational. But I consider myself lucky to have stumbled across advertising as a college major. …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
Dear Baby Creatives: How to fill an empty copywriting portfolio
Dear Baby Copywriters, Congratulations on choosing one of the few fields that let you use your creative writing skills while also making an amount of money. I’m sorry that all …