Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
The three best presidential speechwriters of the modern era
Now, people have differing opinions about the outcome of the election (I think I’ve made it apparent which side I fall on), but I think we can all agree that …
INAPPROPRIATE.
Kraft no longer wants you to send noods. Early this month, in celebration of National Noodle Day (which is, apparently, a thing), Kraft encouraged comfort-food enthusiasts to send each other …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
Everything I need to know about advertising, I learned in… advertising school. (But not really.)
Not everything. I’d say my, like, seventeen years out of college have also been thoroughly educational. But I consider myself lucky to have stumbled across advertising as a college major. …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …