Posts I’m Never Gonna Write
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
Embracing non-toxic neutrality
This one’s for the people who’ve been called “negative.” It’s for the wearers of Resting Bitch Face. It’s for the ones with a naturally deadpan delivery that sometimes confuses people …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …