Dear Baby Creatives: The brief is not the enemy
Dear Baby Creatives, The brief is not the enemy. Is it restrictive, reductive, and occasionally written by someone who doesn’t fully understand exactly what creative does? Absolutely. But even that …
Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
Semi-Homemade Creatives, Part 1: Training, Developing, Experience
Okay, so, we’re going to go on a bit of a journey here, but I encourage you to follow along, because there is a destination, I swear. It is going …
Why I love working with juniors and you should, too
I believe the children are our future. No, for real — notwithstanding the likelihood of us ever being able to retire, we will, at least, definitely die, and the stuff …
Why to hire autistic creatives. (The answer may surprise you.)
It’s World Autism Month, also called Autism Acceptance Month, which is great. I think knowing more about autism, and being more accepting of autistic people, is great. Let’s do that. …
What ECDs need to know about that resume you’re looking at
For an advertising creative currently in a hard-core search for a job (reasonable rates, inquire within), I seem to spend a lot of time producing content that’s so frank as …
4 Places to Hire Black Freelancers, Because Y’all
I’m happy that, as DEI programs in every industry are under attack (in honor of Black History Month, I guess?), I’ve seen very few advertising people come out and say, …
Posts I’m Never Gonna Write
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …