Semi-Homemade Creatives, Part 2: DIYing Your Creative Team
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
I’m back and, as threatened, I’ve got a Part 2. In Part 1, we talked about how talented creatives don’t just show up on your doorstep like a baby in …
Okay, so, we’re going to go on a bit of a journey here, but I encourage you to follow along, because there is a destination, I swear. It is going …
I believe the children are our future. No, for real — notwithstanding the likelihood of us ever being able to retire, we will, at least, definitely die, and the stuff …
It’s World Autism Month, also called Autism Acceptance Month, which is great. I think knowing more about autism, and being more accepting of autistic people, is great. Let’s do that. …
For an advertising creative currently in a hard-core search for a job (reasonable rates, inquire within), I seem to spend a lot of time producing content that’s so frank as …
I’m happy that, as DEI programs in every industry are under attack (in honor of Black History Month, I guess?), I’ve seen very few advertising people come out and say, …
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …