The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
June is Pride Month, and I was trying to think of something to post about, whether it’s brands doing right during Pride Month (uplifting, but done already) or Target’s disappearing …
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
Currently, the Writer’s Guild of America is on strike for a number of reasons, all of them perfectly valid: better pay in general, better streaming residuals specifically, better pensions and …
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …
*Which is to say, exactly the right amount of fun Anyone who’s done a significant amount of outdoorsy stuff knows that outdoorsy people are generally both really weird and really …
is this trailer for NASA’s next space travel. I’d say the crew introduction video for NASA’s Artemis II mission to the moon is cooler than it has any right to …
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
I hadn’t planned to provide any further commentary about this year’s Super Bowl ads — I’ve already done my obligatory post — but I’ve received an actual, honest-to-dog request, which …
