Ads I Wish I’d Made: Visual Solve edition
As a non-art director, I’ve always been a fan of visual solves. I mean, I kind of hate them, because I’m a copywriter and they don’t have copy on them …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
Unrelated to Advertising: Bugs Bunny and gender identity
June is Pride Month, and I was trying to think of something to post about, whether it’s brands doing right during Pride Month (uplifting, but done already) or Target’s disappearing …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
Pay your damn writers. (Or, Why You Need Screenwriters on Set During Shooting)
Currently, the Writer’s Guild of America is on strike for a number of reasons, all of them perfectly valid: better pay in general, better streaming residuals specifically, better pensions and …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …
5 more government social media teams that are having way too much fun*: Outdoorsy edition
*Which is to say, exactly the right amount of fun Anyone who’s done a significant amount of outdoorsy stuff knows that outdoorsy people are generally both really weird and really …
The coolest thing to come out of NASA that isn’t actual space travel
is this trailer for NASA’s next space travel. I’d say the crew introduction video for NASA’s Artemis II mission to the moon is cooler than it has any right to …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …