INAPPROPRIATE: Y’all, car ads used to be WRONG.
Note: The following post is more-or-less SFW, I’m pretty sure, but do consider the sensitivity level of nearby colleagues and/or your HR department before reading further.) It’s always been said …
So Xtra: Just a bunch of people dunking on the Twitter rebrand
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
Orange and Bleue: Because soccer sexism is for suckas
Fun fact: Players at the 2023 Women’s World Cup will be earning, on average, just 25 cents for every dollar earned by men at the 2022 Men’s World Cup, which …
One from the Vault: That’s What She Proclaimed
Note: This piece predates my freelance career considerably — we’re talking about the era of sparkly vampires, here, c. July 2009 — but the plague of writers afraid to use …
Ads I Wish I’d Made: Visual Solve edition
As a non-art director, I’ve always been a fan of visual solves. I mean, I kind of hate them, because I’m a copywriter and they don’t have copy on them …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
Unrelated to Advertising: Bugs Bunny and gender identity
June is Pride Month, and I was trying to think of something to post about, whether it’s brands doing right during Pride Month (uplifting, but done already) or Target’s disappearing …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
Pay your damn writers. (Or, Why You Need Screenwriters on Set During Shooting)
Currently, the Writer’s Guild of America is on strike for a number of reasons, all of them perfectly valid: better pay in general, better streaming residuals specifically, better pensions and …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …