“Brand Canceling”: Not Really a Thing
People are SUPER sensitive about their beans, y’all. We have discovered this by way of a recent bean-related political dustup. (Have no fear — overall, this post isn’t going to …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Signal boost: Getting there, but not quite there, on industry commitments to BLM
In the weeks since the first marches protesting against the extrajudicial execution of George Floyd (and there will be weeks to come — this is a marathon, not a sprint), …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
People are looking for more than “We’re all in this together!” from the brands they follow
The world is not okay right now. It hasn’t been for a while, for numerous reasons, but currently the nation is roiling with protests against institutionalized racism and police violence …
On Memorial Day
With appreciation to those who gave everything. For the Fallen With proud thanksgiving, a mother for her children,England mourns for her dead across the sea.Flesh of her flesh they were, …
Audience participation: This is the part of the show where we ask, “How are you doing?”
So we’re now… I don’t know, more than several days into the quarantine. I guess it varies, depending on location and on what you consider to be the start of …
Every COVID-19 ad ever (or, Caperton Phones It In)
Well, your girl managed to pull a shoulder muscle doing Pilates. It’s kind of agonizing. Why did I mention it? 1. It’s the first time in forever that I’ve injured …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
Bonus Fun Time: Work-From-Home merit badges
Well, just look at you, work-from-homers! You’ve been working hard to adapt to a new work-from-home environment, and I’m proud of you. (Assuming you’ve actually been working hard to adapt …