Everyone hates your autoplay videos.
Farmers Insurance Group recently pulled a million-dollar advertising deal with G/O Media after editorial staff spoke openly about how autoplay video ads are the absolute worst. Things haven’t been smooth …
Five underappreciated advertising icons worthy of a Halloween costume
Mr. Clean. The Brawny Man. The Jolly Green Giant (and the Little Green Sprout). Don’t get me wrong — they’re all classic costumes, and any advertising professional should be proud …
Lies, damned lies, and statistics: How to avoid the first two when using the third
Someone, and I’m not going to say who, but I am going to say he shares a bed with me at night and isn’t a flatulent rat terrier, likes to …
Four things you should be able to expect from your freelance copywriter
So you’ve decided to hire a freelance copywriter. Your staff is overworked, or you’re entering a growth phase, or a huge new initiative just dropped on you, or you tried …
Four times brand Twitter was so totally on top of it
Just to get this out of the way: Yes, obviously, the objectively best use of fast-moving brand Twitter is when you can tweet at KLM and they immediately deploy an …
Chase got an AI copywriter. How screwed are we?
In July, JPMorgan Chase made an announcement that struck fear into the heart of many a creative: They’ve signed a five-year deal with Persado, a company “reinventing marketing creative by …
How to not need me to write for you
Yes, I am arguably launching my blog by potentially torpedoing my career. A lot of my clients hire me because they’re busy: They’re in a growth period, and they don’t …