What the eff is happening with TikTok?
I get it: You’ve only just worked out a TikTok ad campaign, or you’ve come up with a viable TikTok strategy for your brand, or you’re one of the three …
AI is racist and sexist because we were first
Artificial intelligence is a handy tool. It’s also somewhat misleadingly named tool — as much emphasis as we tend to put on the “intelligence” part of it, it’s the “artificial” …
5 pharmaceutical ad tropes that look pretty good right about now
It’s funny consuming media these days. I know I’m not the only person who does it — watches a show or sees a commercial with four un-masked people meeting up …
Everything I need to know about advertising, I learned in… advertising school. (But not really.)
Not everything. I’d say my, like, seventeen years out of college have also been thoroughly educational. But I consider myself lucky to have stumbled across advertising as a college major. …
Please don’t ditch your internship program just ‘cause there’s a raging pandemic
Well, that escalated quickly. And by “that,” I mean COVID-19 numbers. Back in March, expectations for July frequently involved tentatively returning to work on modified schedules, taking socially distanced vacations, …
“Brand Canceling”: Not Really a Thing
People are SUPER sensitive about their beans, y’all. We have discovered this by way of a recent bean-related political dustup. (Have no fear — overall, this post isn’t going to …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Signal boost: Getting there, but not quite there, on industry commitments to BLM
In the weeks since the first marches protesting against the extrajudicial execution of George Floyd (and there will be weeks to come — this is a marathon, not a sprint), …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
People are looking for more than “We’re all in this together!” from the brands they follow
The world is not okay right now. It hasn’t been for a while, for numerous reasons, but currently the nation is roiling with protests against institutionalized racism and police violence …