“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
Oh, honey, no: Copywriters vs. content writers
Recognize this? (It belonged to your father.) I’ve seen the non-annotated version floating around, sometimes with commentary (h/t Flint Cohen, most recently), and I’ve certainly heard the sentiment expressed. And …
4,367 more characters on the M&Ms thing
I mean, you knew I was gonna. And before we start, do not think I’ve just gone and cranked out some Bagging On Another Creative’s Hard Work post, because it …
How to make ads on the fly like Ryan Reynolds
Update 12/17: And Just Like That… Peloton has pulled the ad because it turns out Chris Noth might be a rapist. The turnarounds keep turning. All indications are that Maximum …
Facebook, Meta, and Crisis-Management Rebrands
So Facebook is becoming Meta. I mean, kind of, pretty much. The change doesn’t apply to all of Facebook — it only applies to Facebook’s overall corporate body, and the …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …
Agency going hybrid after all? What a great idea! (Part 2 of 2)
I’m both grateful and touched that last week’s post definitely convinced you to keep your agency at least partly remote even after the pandemic winds down. (I mean, of course …