How to make ads on the fly like Ryan Reynolds
Update 12/17: And Just Like That… Peloton has pulled the ad because it turns out Chris Noth might be a rapist. The turnarounds keep turning. All indications are that Maximum …
Facebook, Meta, and Crisis-Management Rebrands
So Facebook is becoming Meta. I mean, kind of, pretty much. The change doesn’t apply to all of Facebook — it only applies to Facebook’s overall corporate body, and the …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …
Agency going hybrid after all? What a great idea! (Part 2 of 2)
I’m both grateful and touched that last week’s post definitely convinced you to keep your agency at least partly remote even after the pandemic winds down. (I mean, of course …
Smelly, oppositional misfits: How not to neurodiversity
As someone with a deep and personal interest in neurodiversity in the advertising industry, I was stoked to see an article by the founders of Motto about the value of …
Agency going back to the office full time? What if you, like, didn’t? (Part 1 of 2)
This is, admittedly, a pretty boring post, and unfortunately, it’s going to be followed by another pretty boring post, but I promise the post after that will be fun and …
Dear Baby Creatives: Advertising movies aren’t real life
Dear Baby Creatives, I mean, of course advertising movies aren’t real life. They’re movies. (If you haven’t grasped that fictional movies are fiction, you’ve got bigger issues than ad industry …
Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …
Storytime: Neurodiversity and the ad industry
Good lord, this was a tough one to write. Also a long one. Because it’s talking about neurodiversity, which can be a tough subject, and a personal one, and one …
Robinhood’s brand-management fail
You might not know a lot about the stock market. You might not even own stock — just over 50 percent of people do. But you might have developed an …