I have Feelings about portfolio schools.
I am not against portfolio schools. That needs to be said first. I do not think they are without value. If you hail from Miami Ad School or Denver Ad …
Why I love working with juniors and you should, too
I believe the children are our future. No, for real — notwithstanding the likelihood of us ever being able to retire, we will, at least, definitely die, and the stuff …
What ECDs need to know about that resume you’re looking at
For an advertising creative currently in a hard-core search for a job (reasonable rates, inquire within), I seem to spend a lot of time producing content that’s so frank as …
4 Places to Hire Black Freelancers, Because Y’all
I’m happy that, as DEI programs in every industry are under attack (in honor of Black History Month, I guess?), I’ve seen very few advertising people come out and say, …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …
I Take Thee, Creative Director: Solemn Vows for CDs and Creatives
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
Pay your damn writers. (Or, Why You Need Screenwriters on Set During Shooting)
Currently, the Writer’s Guild of America is on strike for a number of reasons, all of them perfectly valid: better pay in general, better streaming residuals specifically, better pensions and …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …